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Lucky Dogs - From Bourbon Street to Beijing and Beyond

Lucky Dogs

From Bourbon Street to Beijing and Beyond

By Jerry E. Strahan
Hardcover : 9781496808325, 272 pages, 20 b&w illustrations, September 2016

An insider's account of the iconic hotdog cart business and its role in the French Quarter and the world


When walking the French Quarter and watching a Lucky Dog salesman set up that colorful cart and call out to entice customers, don't you wonder how such a business works? As a knowing review in Rolling Stone stated, "People have always loved the cart and harbored a mysterious need to ride it. Revelers have been known to climb on top of the rolling wienies, screaming 'Yippee kaya!' as vendors stoically push them back to the barn at 4 a. m." Since 1947 the red and yellow carts have trumpeted good fortune and sustenance.

Jerry E. Strahan recounts the wild adventures of the Bourbon Street wienie salesmen but also takes readers well beyond New Orleans. In fact, he takes them halfway around the world, where this unique pushcart business maneuvered its way through the bureaucratic red tape of a communist country to become a licensed corporation in the People's Republic of China.

In China, two points quickly became apparent to Strahan. First, 99 percent of the Chinese population had no idea what a Lucky Dog cart represented. One elderly passerby declared it to be a missile. Second, the success or failure of any joint venture in the Asian nation is directly proportional to the political clout of that company's local partner.

Lucky Dogs also recounts how the business and its vendors survived Hurricane Katrina. Miraculously, it reopened only six months after the storm in a city where more than 80 percent of the landmass had been flooded and where less than 40 percent of the population had returned. To reestablish itself in what many described as Third World conditions, the company had to transform its operation.

This work mixes business history, autobiography, survival story, and an insider's look at the bizarre lives of some of Bourbon Street's most quirky characters--the dauntless Lucky Dog vendors. Both humorous and tragic, though it may read like fiction, it is, for better or worse, all fact.


Jerry E. Strahan, general manager of Lucky Dogs, Inc. since 1976, provides a thorough insider's view of the hot dog cart business and its quirky, "highly dysfunctional" vendors in Lucky Dogs: From Bourbon Street to Beijing and Beyond. The book, a combination of business history and autobiography, sometimes reads more like good fiction than fact, and Strahan uses understatement to good effect.

- Cheramie Sonnier, The Advocate

This book is a funny read but also a great testament to a belief in people, in the practicality required to run a business built around a transient labor force, and the quirkiness of one place, New Orleans. Although the author treats us also to a foray into the global economy, New Orleans values and history are pervasive and richly interpreted.

- Susan Tucker, editor of New Orleans Cuisine: Fourteen Signature Dishes and Their Histories and author of City of Remembering: A History of Genealogy in New Orleans