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Blasian Invasion
Racial Mixing in the Celebrity Industrial Complex

By Myra S. Washington

192 pages (approx.), 6 x 9 inches, index

9781496814227 Printed casebinding $65.00S

An exposition of a dynamic, multiracial-racial identity

Myra S. Washington probes the social construction of race through the mixed-race identity of Blasians, people of Black and Asian ancestry. She looks at the construction of the identifier Blasian and how this term went from being undefined to forming a significant role in popular media. Today Blasian has emerged as not just an identity Black/Asian mixedrace people can claim, but also a popular brand within the industry and a signifier in the culture at large. Washington tracks the transformation of Blasian from being an unmentioned category to a recognized status applied to other Blasian figures in media.

Blasians have been neglected as a meaningful category of people in research, despite an extensive history of Black and Asian interactions within the United States and abroad. Washington explains that even though Americans have mixed in every way possible, racial mixing is framed in certain ways, which almost always seem to involve Whiteness. Unsurprisingly, media discourses about Blasians mostly conform to usual scripts already created, reproduced, and familiar to audiences about monoracial Blacks and Asians.

In the first book on this subject, Washington regards Blasians as belonging to more than one community, given their multiple histories and experiences. Moving beyond dominant rhetoric, she does not harp on defining or categorizing mixed race, but instead recognizes the multiplicities of Blasians and the process by which they obtain meaning. Washington uses celebrities, including Kimora Lee, Dwayne Johnson, Hines Ward, and Tiger Woods, to highlight how they challenge and destabilize current racial debate, create spaces for themselves, and change the narratives that frame multiracial people. Finally, Washington asserts Blasians as not only evidence for the fluidity of identities, but also for the limitations of reductive racial binaries.

Myra S. Washington, Albuquerque, New Mexico, is assistant professor in the Department of Communication and Journalism at the University of New Mexico. Washington has contributed an essay to the edited collection Introduction to Communication Studies: Translating Communication Scholarship into Meaningful Practice and has published articles in Communication, Culture & Critique and Howard Journal of Communications.

192 pages (approx.), 6 x 9 inches, index